Musashi Auto Parts India Pvt. Ltd., a subsidiary of Japan’s Musashi Seimitsu Industry Co. Ltd., is known worldwide for its precision and excellence in automotive engineering.

In partnership with Delta Electronics India, a pioneer in power and thermal-management solutions, Musashi introduced its Electric Vehicle (EV) division, a step toward building smarter, more sustainable mobility systems for the future.

Geekonomy collaborated with Musashi Delta to establish and create the brand identity for this new division.

Our objective was to build a unified visual and strategic foundation that combines Musashi's Japanese engineering with Delta's vision for clean-energy innovation, shaping a segment which stands for precision, motion and sustainability in the electric era.