SEO & PPC Campaign

Metrics

1.4M

Impression.

23.1K Clicks

(CTR: 1.61%).

112

Conversions (Leads).

11.8%

Conversion Rate.

+50% in six months

Organic Traffic Growth.

Client Overview

Kinfolk Montessori is a Bangalore-based early learning school that focuses on nurturing children through curiosity, independence, and creativity.

Geekonomy collaborated with kinfolk with a clear goal of building stronger digital visibility and increasing admission inquiries during the enrolment season.

We designed and managed a multi-platform PPC campaign across Google, Facebook, and Instagram, ensuring the school reached parents where they were most active, through both search intent and social discovery..

The campaign aimed to create a balance between awareness and performance, communicating Kinfolk’s values while driving measurable results.

Campaign Overview

Over the course of six months, the campaign helped Kinfolk Montessori achieve strong visibility and engagement across all platforms, generating over 1.44 million impressions and 23,100 clicks with a healthy CTR of 1.61%.

The ads delivered 112 verified admission inquiries, driving steady growth in both lead volume and quality.

Beyond paid results, the campaign also boosted website engagement, with more than 3,900 search-driven sessions and 14,000 homepage visits

To complement the paid campaigns, we also implemented a comprehensive SEO strategy by conducting keyword research, optimizing on-page and off-page elements, and improving technical health for better indexing led to a 50% increase in organic traffic within six months, with top keyword rankings for core education-related search terms

By balancing both paid marketing and SEO, the campaign positioned Kinfolk Montessori as one of the most visible and trusted Montessori schools in its locality by setting a scalable model for future admission seasons.